Why is Marijuana clothing in high fashion?



Hemp and its industrial use in textile are well known. The fibre derived from hemp is not only regarded as strong and durable but its expanding profile has entered the fashion industry as well. With debates around marijuana legalization in the States, not only the medical and gourmet territory but the textile industry has also seen a rising number of enthusiasts promoting cannabis wear to display their intense love for the green leaf. Cannabis has emerged as a recurring trend today.


Marijuana has long been an icon in the apparel segment

Several prominent designers use cannabis inspired designs in their catalogues and ramp shows. Apart from the famous Marijuana T-shirts sold across stores by various brands, accessories such as pot leaf, pot grinder shaped jewellery and many such innovative designs are being created by high end designers. Cannabis accessories crafted by fashion veterans are quite a talk of the industry as these are being flaunted and promoted by super models and celebrities who’ve never had qualms exhibiting their love for cannabis in public. Words like weeds, herb, etc. are inscribed on popular designer clutch bags. Recently, activists like Bianca Barnhill and personalities like Rihanna and Kendall Jenner were seen wearing high fashion jewellery like diamond studs enthused by the leaf. Diamond and other precious gems studded necklaces, earrings, rings are adding much weightage to the marijuana trend in the fashion world. 

The leaf is used as logos and cannabis prints feature in the ankle weed socks endorsed by the millennial. Some eminent stylists also showcased their creativity at the ‘Spring collection’ that featured dress and pants woven with marijuana leaf. Cannabis clothing is changing its identity with more and more trendsetters embedding the latest and most innovative inspiration. Flaunting marijuana printed or inspired hoodies, jackets, jerseys, bottoms, hats, t-shirts speaks louder than just endorsing a fashion label. Thus, designers too are joining hands to tailor unique and customized looks for customers in the race of bridging the gap between urban lifestyle and casual street-wear clothing. Cannabis fashion is eventually opening doors to a larger world of cannabis reform. 

With weed in vogue, it may not take long for cannabis clothing and accessorizing to become mass distribution products. It is anticipated that with the growing cannabis fashion, more and more companies will consider its financial worth and join the cause. Weed fashion has been undergoing re-branding and facelifting as several advertising firms are dedicating attention in representing the cannabis plant in a less stigmatized and more transparent light.

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